Liquidating distressed inventory wire and cable

21 Jul

They chose the name "Radio Shack", which was the term for a small, wooden structure that housed a ship's radio equipment.The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as hams (amateur radio operators).The term was already in use — and is to this day — by hams when referring to the location of their stations. In 1954, Radio Shack began selling its own private-label products under the brand name Realist, changing the brand name to Realistic after being sued by Stereo Realist.After expanding to nine stores plus an extensive mail-order business, the company fell on hard times in the 1960s.The longest-running product for Radio Shack was the Realistic Flavoradio, sold from 1972 to 1986, 15 years in the same design.

On February 5, 2015, the company filed for Chapter 11 protection under United States bankruptcy law after 11 consecutive quarterly losses.

Radio Shack was essentially bankrupt, but Charles D.

Tandy saw the potential of Radio Shack and retail consumer electronics and bought the company for 0,000.

Len Roberts, president of the Radio Shack division since 1993, estimated that the new repair business could generate 0 million per year by 1999.

In early summer 1995, the company changed its logo; "Radio Shack" was spelled in Camel Case as "Radio Shack".